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The generation and management of leads is an inbound marketing process. Inbound marketing is all about focusing on internal marketing tactics such as content marketing, social media marketing, blog posts, video content, search engine optimization and more — all meant to draw in customers and promote interest in your products and services. No matter what […]
Join our CEO, Alex,at BizHack Academy on Mar 31st where he’ll discuss our favorite topic…leads! He’ll give you the 5 Lead Gen strategies that generated more 22 million leads for our clients. Alex Oliveira will share 5 lead generation strategies that work for just about every business: Create an eBook – Be the expert in […]
Check out the Dadpreneur Podcast! Creating quality content is hard. Consistently creating quality content is even harder. I can attest to this as a Digital Marketer for over 10 years & an Entrepreneur over the past 20 years. There’s no shortage of people and businesses looking for content around the work I do. The thing […]
A prospect is someone who has the potential to become a customer. If your team is not able to qualify a lead, meaning determine if they are a true prospective buyer of your product or service, then your team members may be wasting their time on a customer who does not even want to make […]
What Is a Lead? When looking for a simplistic definition of a lead, it can be said that a lead is an individual (or even an organization) with an interest in what you are selling. The interest in your product or service is expressed by sharing contact information, like an email address or a phone […]
If you own a business, you probably have a website. In order to grow you need to drive traffic to that website. There are many ways to drive traffic. Marketers widely agree that one of the most effective ways to drive traffic to a website and to generate leads is through SEO (search engine optimization). […]
Online lead generation is a term many business owners are equally familiar with and overwhelmed by. To put it simply, online lead generation is the use of the internet to create prospective consumer interest in a product or service. Online lead generation can be an invaluable tool for business growth when used correctly, and as […]
Lead generation matters for businesses in the B2B or B2C space because the conversion of the sale is what will sustain business growth. And generating those leads online is important because there are consumers out there searching for the exact products or services your company offers — and if your business is not visible to […]
Does Your Site Have Traffic But No Conversions?Is The Cost Per Lead Or Sale To High? Conversion rate optimization will improve your cost per acquisition for leads and sales What is Conversion rate optimization? Conversion Rate Optimization (CRO) is the study of why people leave a website without clicking the Call-to-Action (CTA) on the page […]
13 Lead Generation Tips & Tools: Be clear on your campaign objectives and expected CPA (cost per acquisition) Define your target audience and geographic market Make sure tracking is in place (use Google Analytics) Create a scoring mechanism & criteria for prospects. Understand your Customer’s Journey! Design a dedicated Landing Page (try Unbounce) Hire a […]
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