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Tag: lead generation

The 8 Steps to Effectively Generating and Managing Your Leads

The generation and management of leads is an inbound marketing process. Inbound marketing is all about focusing on internal marketing tactics such as content marketing, social media marketing, blog posts, video content, search engine optimization and more — all meant to draw in customers and promote interest in your products and services. No matter what […]

21 Questions To Ask An SEO Before You Hire Them

If you own a business, you probably have a website. In order to grow you need to drive traffic to that website. There are many ways to drive traffic. Marketers widely agree that one of the most effective ways to drive traffic to a website and to generate leads is through SEO (search engine optimization). […]

Why Does Online Lead Generation Matter?

Lead generation matters for businesses in the B2B or B2C space because the conversion of the sale is what will sustain business growth. And generating those leads online is important because there are consumers out there searching for the exact products or services your company offers — and if your business is not visible to […]

Quality Leads, Consistently — How to Design a Lead Gen Funnel That Works

13 Lead Generation Tips & Tools: Be clear on your campaign objectives and expected CPA (cost per acquisition) Define your target audience and geographic market Make sure tracking is in place (use Google Analytics) Create a scoring mechanism & criteria for prospects. Understand your Customer’s Journey! Design a dedicated Landing Page (try Unbounce) Hire a […]

Customer Journey Through Your Digital Marketing Funnel

Understanding your Customer’s Journey is one of the most important aspects of running a successful Digital Marketing campaign. Every company will have a unique customer journey. The blueprint for the customer journey largely depends on a host of variables including, but not limited to; industry, product or service you’re selling, what digital marketing channel the […]