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Tag: Digital Marketing

The 8 Steps to Effectively Generating and Managing Your Leads

The generation and management of leads is an inbound marketing process. Inbound marketing is all about focusing on internal marketing tactics such as content marketing, social media marketing, blog posts, video content, search engine optimization and more — all meant to draw in customers and promote interest in your products and services. No matter what […]

Why a Website Audit is Important To Consistently Grow Your Traffic

When planning to drive traffic and, ideally, capture leads, it’s essential to be certain your website is performing. Enter the Website Audit. The Website Audit is part of a Marketing Discovery document that will serve as a SWOT (strengths, weaknesses, opportunities, threats) analysis of sorts. It is an in-depth research process examining your website, search […]

Branding Questionnaire

Branding is a key component to any successful Digital Marketing campaign. Whether you want to generate leads on your website or increase sales, you’ll need to address the key elements for your brand. While you can hire a brand strategist to help you do this, we recommend you start this process on your own. This […]

21 Questions To Ask An SEO Before You Hire Them

If you own a business, you probably have a website. In order to grow you need to drive traffic to that website. There are many ways to drive traffic. Marketers widely agree that one of the most effective ways to drive traffic to a website and to generate leads is through SEO (search engine optimization). […]

Why Does Online Lead Generation Matter?

Lead generation matters for businesses in the B2B or B2C space because the conversion of the sale is what will sustain business growth. And generating those leads online is important because there are consumers out there searching for the exact products or services your company offers — and if your business is not visible to […]