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Tag: digital customer journey

Why Does Online Lead Generation Matter?

Lead generation matters for businesses in the B2B or B2C space because the conversion of the sale is what will sustain business growth. And generating those leads online is important because there are consumers out there searching for the exact products or services your company offers — and if your business is not visible to […]

Digital Customer Service: the 10 Cornerstones

Customer service is about solving the problems of your customers. Now, companies have to manage customer service across multiple channels. When people have a negative experience online, they blame the company. Not responding to customers on review sites and social media is worse than having a phone line that goes unanswered, because there are thousands […]