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Tag: content marketing

What is Content Marketing and Why Does It Matter?

In the heyday of traditional marketing, attracting and retaining customers was an intimidating task for local business owners to accomplish, especially when the inflated budgets of larger businesses made it difficult to compete. Today, there are many different avenues for business owners to interact with consumers, and social media makes it easier than ever for […]

Customer Journey Through Your Digital Marketing Funnel

Understanding your Customer’s Journey is one of the most important aspects of running a successful Digital Marketing campaign. Every company will have a unique customer journey. The blueprint for the customer journey largely depends on a host of variables including, but not limited to; industry, product or service you’re selling, what digital marketing channel the […]