13 Lead Generation Tips & Tools:
- Be clear on your campaign objectives and expected CPA (cost per acquisition)
- Define your target audience and geographic market
- Make sure tracking is in place (use Google Analytics)
- Create a scoring mechanism & criteria for prospects. Understand your Customer’s Journey!
- Design a dedicated Landing Page (try Unbounce)
- Hire a good Graphic Designer (try LinkedIn Profinder)
- Use an experienced Copywriter (try LinkedIn Profinder)
- Test multiple CTA’s (call to action)
- Set up an email automation campaign (try Mailchimp)
- Set up Call Tracking (try CallRail)
- Choose a CRM (Customer Relationship Management software – try Zoho Corporation)
- Decide what traffic generating channels you’ll use. Paid Search, Social, Email, Affiliate, etc. (try Facebook Lead Ads)
- Make sure your Sales team is ready to follow up in real time as many times as it takes.