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Quality Leads, Consistently — How to Design a Lead Gen Funnel That Works

13 Lead Generation Tips & Tools:

  1. Be clear on your campaign objectives and expected CPA (cost per acquisition)
  2. Define your target audience and geographic market
  3. Make sure tracking is in place (use Google Analytics)
  4. Create a scoring mechanism & criteria for prospects. Understand your Customer’s Journey!
  5. Design a dedicated Landing Page (try Unbounce)
  6. Hire a good Graphic Designer (try LinkedIn Profinder)
  7. Use an experienced Copywriter (try LinkedIn Profinder)
  8. Test multiple CTA’s (call to action)
  9. Set up an email automation campaign (try Mailchimp)
  10. Set up Call Tracking (try CallRail)
  11. Choose a CRM (Customer Relationship Management software – try Zoho Corporation)
  12. Decide what traffic generating channels you’ll use. Paid Search, Social, Email, Affiliate, etc. (try Facebook Lead Ads)
  13. Make sure your Sales team is ready to follow up in real time as many times as it takes.

Alex Oliveira

I’m Alex. I’m a dad, husband, an entrepreneur and an information junkie. I am a passionate guy — I love business and I really love helping business owners turn their passions into profits. I’ve spent the last 10+ years helping clients advance their businesses and brands through dynamic interactive marketing campaigns. I always welcome a challenge and am relentless in the pursuit of innovative marketing strategies that actually work.