What Is Microsoft Clarity?

Microsoft has launched Microsoft Clarity, a free-to-use analytics product for webmasters that shows you how people are using your website. This tool can help you capture more data about your website visitors. It can also be integrated with Google Analytics. To succeed in SEO you need to be using multiple tools to capture and analyze the data from your website. The goal is to consistently improve your customer’s journey through your marketing and sales funnel.

Clarity provides three key features:

·       Session recordings: Replay user interactions to find out where people are getting stuck.

·       Heatmaps: Deep insights at a glance. Visualize what parts of your site get the most clicks.

·       An Insights dashboard: ML derived insights like “rage clicks”, “dead clicks”, and “excessive scrolling” to help you zero in on interesting user sessions

Microsoft Clarity has even added a feature called Masking. This prevents text from being sent to Microsoft servers. By default, Clarity masks all sensitive text, such as email addresses and info entered by users.

Why should I use Clarity?

The unique features of Clarity, which help you understand user behavior include:

• Simple and easy customization makes Clarity best for your business.
• Clarity won’t get in the way of your site’s performance.
• Data is analyzed and ready to view in near real time, so you don’t have to wait.
• There are absolutely no limits on the number of sites per account. Clarity can scale to support even the largest websites.
• Clarity process more than 1 petabyte of data from over 100 million users per month. Also, there are no traffic limits on these sites.
• Deep AI and Machine Learning algorithm powered insights help you analyze the user behavior in an efficient way.
• No sampling.

You can download the full 160 page Guide here.

Where can I use Clarity?

Few scenarios where Clarity can be best used but not limited to:

• Enable your clients or management in making data driven decisions on what works and what does not.
• Test what content works best and where to place it on your page.
• Understand confusing elements of your webpage.
• Identify user behavior and add required content to your page.
• Test and publish new ideas on to your webpage.
• Study user clicks and scrutinize the requirements.

Platform-Specific installation guides

Follow this step-by-step guide on installing Clarity on various third-party platforms.