Join host Alex Oliveira in this riveting episode of the Lead Gen HQ podcast as he talks to Simon Delaney, the CEO of Databowl. With over 15 years of experience and a deep-seated expertise in marketing operations, lead generation, direct marketing, and data orchestration, Simon has become a trailblazer in the world of performance marketing.

In this episode, they dive into the heart of lead generation, focusing on the critical elements that can make or break a marketing campaign. Simon shares his unique approach to lead quality, emphasizing the importance of understanding data sources and tracking them properly. Unlike many in the industry, Simon’s approach is human-centric, operating with complete transparency and a goal to connect with real people.

Learn about Databowl’s mission to help lead buyers filter out bad leads and collect more of the leads that convert into sales. Their lead management system provides marketers with the tools to verify, qualify, distribute, and better nurture leads, ensuring only the highest quality connections. Thanks to their advanced validation software, Databowl has rejected hundreds of millions of unsuitable leads and processed over a billion high-quality ones worldwide, enabling real-time data delivery and feedback.

Whether you are in lead buying, direct marketing, or simply interested in the mechanics of successful lead generation, this conversation is packed with valuable insights and practical advice. Simon’s philosophy of looking at leads at a human level, not a data level, provides a refreshing perspective that can reshape how you approach your marketing strategies. Don’t miss this opportunity to learn from one of the industry’s leading minds and discover how to take your lead management to the next level.