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Make Your Website Work for You: The 4 Musts of Effective Content Creation

4 Steps To Create Effective Website Content

Below you’ll find a summary for each section, the video recording and the presentation.

1) Preparation Checklist

We touched on the importance of conducting a website audit, having a consistent brand message, choosing the right CMS (content management system) like WordPress, Joomla, Wix, SquareSpace, Drupal and others, finding the right hosting plan for your website like GoDaddy, Siteground, WP Engine and others, Website compliance elements like ADA, Privacy Policy, Forms, having a Sitemap and more. Here are some website stats you may want to learn more about

Content Management Systems

2) Content Strategies

We discussed the differences between Owned Media, Paid Media, Shared Media and Earned Media.

Media Types

The difference between Information Content VS Purposeful Content. What type or format of content do your prospects and customers want to consume? We covered the importance of secret shopping and customer journey on the website. Would a live chat agent help you generate more business? Could you learn more about your customers by conducting a survey using Survey Monkey? The importance of creating Landing Pages. We went through the main elements of a Landing Page like the Heading, Form, Call To Action, Image and layout.

For Keyword Research we recommended tools like SEM Rush,, ahrefs and others.

We touched on the importance of SEO (Search Engine Optimization) and what some of the ranking indicators are such as backlinks, speed and content. We also covered the importance of Reviews across the search engines. We provided Content Creation resources like Upwork, Canva, 99 Designs,, LinkedIn ProFinder and Textbroker. Next we discussed the Blog Game Plan.

Before you embark on writing a blog ask yourself questions like.
-Who Are You Writing For?
-Who is your Target Audience?
-Utilize Google Analytics & Facebook Insights

What Kind of Post Are You Writing?
-How-To Post
-List-Based Post
-Curated Collection Post
-SlideShare Presentation Post
-Newsjacking Post

Begin with a Topic & a Working Title (Google prefers 65 characters)
-Write an Intro
-First, grab the reader’s attention.
-Describe the purpose of the post and explain how it will address a problem the reader may be having.
-Organize the info so readers are not intimidated by the length or amount of content
-Edit/proofread your post, and fix your formatting.
-Image – Make sure you choose a visually appealing and relevant image for your post.
-Tags are specific, public-facing keywords that describe a post. Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog.
-CTA- At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc.
-Meta Description- Ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.
-Page Title and Headers
-Anchor text is the word or words that link to another page.
Lastly, we discussed the importance of creating other forms of Content such as images, videos, case studies, podcasts, FAQ’s, eBooks & Email Marketing.
Tips on how to improve keyword research

3) Measure & Analyze

We covered the importance of measuring the data and results of your Website and Marketing campaigns. Google Analytics is the tool of choice for Small Businesses. Benefits of using the tool include getting to know your website user’s flow or customer journey. We covered the Demographics and Psychographic data points such as Audience, Acquisition channels like Organic, Paid, Social Media and other traffic sources. Behavior flow like what pages the user visited and for how long. We didn’t get a chance to cover Conversion, but this is an important element if Leads and Sales are important to your business.

Ultimately, businesses want to know 3 main points of data about their website. How do visitors find my website? Am I creating effective content? How does this impact my bottom line?
Here’s how you can learn more about Google Analytics

4) Free Tools

In this last section we provided links to free tools that will help you learn more about pageload speed, website security, site performance issues with Google Search Console & Google My Business for your local search results.

Zoom Video

Presentation Slides

Alex Oliveira

I’m Alex. I’m a dad, husband, an entrepreneur and an information junkie. I am a passionate guy — I love business and I really love helping business owners turn their passions into profits. I’ve spent the last 10+ years helping clients advance their businesses and brands through dynamic interactive marketing campaigns. I always welcome a challenge and am relentless in the pursuit of innovative marketing strategies that actually work.