Stop chasing the algorithm and create quality content
Over the past 10 years we’ve generated over 22 million leads for clients. 20% of those leads were generated from organic traffic across all SERP’s (search engine results page). I say this not to impress anyone or brag about our performance. Trust me, we’ve had more digital marketing campaigns fail than succeed. But that’s what makes a good marketer, having the courage to test new tactics and learning what works and what doesn’t.
Do you care about Google’s algorithm? I do (somewhat). But what I really care about is my client’s website and whether they’re generating leads and sales from their digital marketing efforts. And that doesn’t always include Google. As a matter of fact Google should not be your go-to method of generating traffic to your website. Why? Because if that’s what you depend on you’ll wake up one day with a huge surge or drop in traffic and you won’t be able to explain why that happened. While I stay informed about the changes happening in the SEO industry I choose not to let it dictate my every move. For example take this blog post. Am I going to spend time adding all the links and optimizing it for hours? No! Why not? Because Email Marketing is the main way I reach my audience. If someone is searching for this topic and using some of these keywords come across this blog post, then great! But I don’t depend on organic traffic to grow my business. Google already controls too much on the internet. So, every opportunity I get to find a new channel to generate leads I go for it.
I can’t say the same for other large clients who get millions of clicks on their website. When you’re that big you have to pay attending to SEO. There’s no doubt that anyone doing Digital Marketing or trying to reach customers online should still pay attention to the changes to their website ranking. Whether your website is visible (or not), whether prospects and customers searching for your product or service on Google find you (or not) will always matter…to some extent. My advice is stop chasing the algorithm and create quality content for your customers. Then find a way to connect with them like Email, Webinars and good ol’ Customer Service.
If you’re unclear of where you should go for dependable SEO advice I’m going to share a list with you below. Don’t forget our company, Prediq, also offers SEO and Website Audits. There’s an infinite number of web pages on the internet who claim to teach SEO (search engine optimization). The first thing you should know about SEO is that there are no 2 websites that should follow the same strategy. First, each website contains unique content so you’ll never be able to duplicate another website’s results. More than likely it serves a different audience. The product and service may also differ. The list goes on and on…
At the end of the day management cares about the bottom line. So if the campaigns you’re running, are generating leads and sales, and turning a profit then they’re happy. If you’re struggling with creating a plan you may consider using our Digital Marketing Evaluation Guide.
Ok, Let’s Talk About The Upcoming Google Algorithm Update
All three Core Web Vitals benchmarks must be met in order to qualify for the ranking signal boost rolling out this May, says Google’s John Mueller.
Core Web Vitals update launches this May.
Core Web Vitals are Google’s new standards for evaluating whether a page provides a good user experience.
The metrics consist of:
Largest Contentful Paint (LCP): Measures the speed at which a page’s main content is loaded. This should occur within 2.5 seconds of landing on a page.
First Input Delay (FID): Measures the speed at which users are able to interact with a page after landing on it. This should occur within 100 milliseconds.
Cumulative Layout Shift (CLS): Measures how often users experience unexpected layout shifts. Pages should maintain a CLS of less than 0.1.
All minimum requirements need to be met to benefit from the upcoming algorithm update.
If you’re a Beginner to SEO, head to Youtube and watch this Google Search Central video
Below are some reputable resources to help you better understand SEO. You can also Download the Free Digital Marketing Tools Guide. No need to give us your email! You’re probably thinking “How will you generate a lead?.” It’s our experience that being helpful first will always build a better relationship with you. Good luck with your SEO!
- SEM Rush
- Search Engine Land
- Search Engine Watch
- Search Engine Journal
- Don’t forget Duck Duck Go
- Google Search Liaison on Twitter
If you’re looking to learn more about Digital Marketing and Online Lead Generation check out the Dadpreneur Podcast where all podcast are found.