Digital Marketing Tip
If you run a small local business then you may have heard about the importance of a good email list. Email marketing can be done in many different ways. These include adding incentives to emails, reaching out to your social network, and old-school email marketing campaigns. No matter which path you choose to follow it is important to continue growing your email list if you wish to do business locally.
Use thought-provoking emails
The first step that good email marketers take is to review the list and be sure to send out unique content. Today many customers receive hundreds of emails each day and if you wish to continue growing you will need to make sure that your emails stand apart. This can be done in a number of different ways, such as through online contests or free giveaways. You can even consider having multiple email subscription lists which are targeted at specific segments of your customers. In this way you can directly appeal to what each customer needs and wants.
Integrate your list-building into your social networking
Social networking is also becoming a big deal. You can use your Twitter or Facebook page to create special incentives which are only available if they first enter their email address. One thing that is becoming popular for example, is to build special call to actions inside of YouTube videos. By doing this you can offer incentives to customer which will provide them even more value if they simply visit your website. Once they visit your website, to actually receive the incentives your will then require them to enter an email address. This is a simple, yet effective way to build your email marketing list.
Another idea that you may not have considered is to host an online webinar where you collect email addresses during registration. If you can provide a large amount of content and information for your customers for free, people will not mind giving up their email addresses. Today a large part of doing business is about how you interact with your customers. Most people understand this and are not against email marketing when done correctly.
Have a well-rounded strategy
If you take the time to follow a few of our suggestions it should not be long before your email list is growing at a steady rate. In order to maintain your list do not forget to continue providing useful information to your customers. If you make sure to provide customers with tons of useful content, they will be more willing to listen to what you have to say what it really matters. A good email marketing campaign is all about balancing your wants and needs with those of your customers. Once email marketing and social networking is done correctly, you will have all the knowledge that you need to provide customers with the exact incentives that they are looking for. If you do this correctly, eventually you will see that your email list almost begins to grow itself.