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Fine-Tuning Your Focus: The Power of Lead Criteria and Filters in Marketing and Sales

In this insightful episode of the Lead Gen HQ podcast, we delve into the crucial topic of Lead Criteria and Filters. We explore why targeting the right leads is essential for both your marketing and sales teams. Learn how understanding your Unique Value Proposition (UVP) and mastering the language in your content can transform your outbound and inbound efforts. Plus, we’ll discuss strategies for business development and sales teams to quickly qualify leads, ensuring they pitch the right product at the right time in the buyer’s journey. Join us as we unlock the secrets to generating high-quality leads and boosting your business success.