Facebook Lead Ads launched several months ago. We’ve seen great success on several client campaigns. It gives people a way to sign up for information from the businesses and brands they care about.
2 new ways to tell people what they’re signing up for
People are more likely to sign up for—and stay signed up for—information that they know they want, whether it’s a newsletter or a quote. And now there are two new ways for businesses using lead ads to give people more information about what they are signing up for before they submit their lead form. You can reach people on Desktop or Mobile.
First way is a Context Card is an added (and optional) tile that pops up after someone clicks on a lead ad but before they get to the form, giving businesses a place to offer more details on the information people are signing up for. So if a business is using lead ads to find new email subscribers, they may use a context card to explain what type of content they offer in their emails. Context cards help businesses ensure that the leads they receive are high-quality.
Additionally, lead ads are now available in the carousel format, enabling businesses to showcase three to five images and headlines before people click through to the lead form. Advertisers can use the carousel tiles to provide details about and benefits of submitting their form.
Get started with lead ads now
With these new features, lead ads can better help businesses connect with the people who want to hear from them. When you’re ready to start collecting leads in a way that’s easy for people and simple for businesses, set up a lead ad in Power Editor.
Facebook Success Stories:
When Mazda switched to Facebook leads ads, they got 5X the number of leads compared to ads linking to their website, while cost per lead dropped 85%. Vacation discount website, Secret Escapes used lead ads to make it easy for people to sign up for their email list directly from Facebook. Their cost per lead was 52% more efficient than other Facebook advertising, with twice as many sign-ups, and they were able to integrate leads with their CRM provider, Driftrock, to offer a more seamless experience. And fitness company, Peloton used lead ads to drive a 15% increase in leads compared to link ad campaigns, with a 67% lower cost per conversion.