eCoverage specializes in providing life insurance products, simplifying the process of finding coverage by offering access to multiple top-rated carriers. Their platform allows customers to easily compare policies and secure affordable rates.
The goal was to drive web leads and calls to their call center in Bellevue, WA, for life insurance products, ensuring the leads were of high quality and not oversold.
Targeted PPC Ad Campaigns: Ran targeted PPC advertising campaigns aimed at driving high-quality web leads directly to eCoverage’s call center. These ads were carefully crafted to attract individuals actively seeking life insurance products.
Web Optimization for Lead Conversion: Worked on optimizing eCoverage’s website to improve user experience and lead conversion rates. This included streamlining the online application process and ensuring that the website effectively communicated the unique value proposition of eCoverage’s services.