Digital Marketing for Insurance

How Prediq Helps Insurance Professionals

Life Insurance, Health insurance, Home insurance, Business Insurance, Pet Insurance insurance industry Consumers today shop for auto insurance every six months, and more than 85% of shoppers turn to the internet to compare their auto insurance quotes. The numbers aren’t much different for other types of insurance such as life insurance, health insurance, home insurance, business insurance and so on. What does this mean for you? In order to stay competitive in today’s market, your strategies must include a technology-driven website, a holistic digital marketing plan and a lead-nurturing approach.

Your web properties need to provide consumers with a pleasant and informative user-experience. As a digital marketing agency, our focus is ensuring that your web properties have the technology in place to provide potential insurance clients with quotes in real-time. The second piece of the puzzle is creating a powerful digital marketing campaign, using social media marketing, pay-per-click campaigns, email marketing and more, to increase your digital presence and the value of your web properties. In addition, a key component is having a mobile-responsive website, as most research begins on your clients’ smartphones. Lastly, your agency needs a robust customer relation management (CRM) strategy to manage the leads that are generated from your digital marketing campaigns.

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