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The SEO industry is embracing voice search optimization with enthusiasm. It is the fastest-growing search trend as people adopt voice
Small business owners know how challenging it can be to compete with large brands for online traffic. Think of Local
First, let’s start by saying that an Instagram account or any social media page for that matter, are controlled by
A prospect is someone who has the potential to become a customer. If your team is not able to qualify
The generation and management of leads is an inbound marketing process. Inbound marketing is all about focusing on internal marketing
Microsoft Clarity is a free-to-use analytics product for webmasters that shows you how people are using your website.
The rise of video over the past 10 years has been incredible. There’s no doubt that the growth of smartphones,
When planning to drive traffic and, ideally, capture leads, it’s essential to be certain your website is performing. Enter the
Launching a new product or service for your business? Try using one or all 3 of the processes below. #1
Branding is a key component to any successful Digital Marketing campaign. Whether you want to generate leads on your website
Keyword play an important role in a website’s search engine optimization strategy. Long tail keywords are search terms with relatively
What Is a Lead? When looking for a simplistic definition of a lead, it can be said that a lead
If you own a business, you probably have a website. In order to grow you need to drive traffic to
Online lead generation is a term many business owners are equally familiar with and overwhelmed by. To put it simply,
Lead generation matters for businesses in the B2B or B2C space because the conversion of the sale is what will
Does Your Site Have Traffic But No Conversions?Is The Cost Per Lead Or Sale To High? Conversion rate optimization will
May this New Year be filled with health and happiness!Growing a business during a crisis is no easy task. It’s
When designing, whether it is a website, a graphic, a flyer, or anything for that matter… Color can change
What is #GivingTuesday? Giving Tuesday, often stylized as #GivingTuesday for purposes of hashtag activism, refers to the Tuesday after U.S.
Web accessibility remediation According to ADA title III, every business website has to be accessible to people with disabilities, or
Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a
Are Social Media & Search Marketing a Waste of Money in the 4th Quarter of 2020? Like everything on the
Improving your SEO (search engine optimization) will help you get found online more easily. Getting found will lead to clicks
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you
Tik Tok has many options for Small Businesses Standard Ads: minimum of $25,000. CPM of $8 Takeover Ads: The minimum
13 Lead Generation Tips & Tools: Be clear on your campaign objectives and expected CPA (cost per acquisition) Define your
10 Reasons your business should use Email Marketing If you want a powerful way to connect with your audience, your
4 Steps To Create Effective Website Content Below you’ll find a summary for each section, the video recording and the
You’ve got your blog going and you feel like you’re putting up quality content, but there is only one problem
The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever
Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down.
In the heyday of traditional marketing, attracting and retaining customers was an intimidating task for local business owners to accomplish,
Everyone can recall a time when they’ve received excellent customer service. Whether it was the clerk who was extra helpful
SEO is the key to conquering the internet, and as the digital climate becomes increasingly saturated, it is becoming more
How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a
Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored
Businesses on page 2 of the SERP might as well not exist. It sounds harsh but it’s simply the reality
You may not be aware of it now, but it’s likely that your business has suffered at the hands of
Customer service is about solving the problems of your customers. Now, companies have to manage customer service across multiple channels.
Coronavirus disease 2019 is a contagious disease caused by severe acute respiratory syndrome coronavirus 2. The first case was identified
Understanding your Customer’s Journey is one of the most important aspects of running a successful Digital Marketing campaign. Every company
What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a
With the online world being dominated by images, what do you need to know as a business owner when it
So, your business has decided to take the leap into the blogosphere. Great! There’s no shortage of reasons why blogging
As a business, how likely is it that potential customers will come through your door?The whole point of an online
Facebook Lead Ads launched several months ago. We’ve seen great success on several client campaigns. It gives people a way
Business Loans Many of my small business clients ask me about getting a small business loan to expand their businesses.
Digital Marketing Tip If you run a small local business then you may have heard about the importance of a
2016 is right around the corner. Chances are you’re still working on finalizing your marketing plans for 2016. Generally speaking
Understanding the Basics of Mobile Marketing Technology is a wonderful thing, but today’s businesses have more opportunity to attract new
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