As a business owner, it’s important to be aware of and comply with various consumer data regulations and laws in order to protect the privacy of your customers and avoid legal repercussions. Here is a list of some of the main consumer data concerns that every business owner should care about: Privacy Policy and Terms […]
When planning to drive traffic and, ideally, capture leads, it’s essential to be certain your website is performing. Enter the Website Audit. The Website Audit is part of a Marketing Discovery document that will serve as a SWOT (strengths, weaknesses, opportunities, threats) analysis of sorts. It is an in-depth research process examining your website, search […]
If you own a business, you probably have a website. In order to grow you need to drive traffic to that website. There are many ways to drive traffic. Marketers widely agree that one of the most effective ways to drive traffic to a website and to generate leads is through SEO (search engine optimization). […]
When designing, whether it is a website, a graphic, a flyer, or anything for that matter… Color can change almost every single aspect of your product. Understanding the meaning of color within your designs and using it to your advantage will allow you to convey exactly what mood you intend your consumers to feel. […]
Web accessibility remediation According to ADA title III, every business website has to be accessible to people with disabilities, or it will be at risk of being sued and facing unnecessary legal expenses. We recommend use of our AI and machine learning web accessibility solution to solve this problem. According to our research, this is […]
Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean? Websites that are HTTPS have an SSL certificate. SS-what? SSL stands for Secure Sockets Layer and is a […]
13 Lead Generation Tips & Tools: Be clear on your campaign objectives and expected CPA (cost per acquisition) Define your target audience and geographic market Make sure tracking is in place (use Google Analytics) Create a scoring mechanism & criteria for prospects. Understand your Customer’s Journey! Design a dedicated Landing Page (try Unbounce) Hire a […]
4 Steps To Create Effective Website Content Below you’ll find a summary for each section, the video recording and the presentation. 1) Preparation Checklist We touched on the importance of conducting a website audit, having a consistent brand message, choosing the right CMS (content management system) like WordPress, Joomla, Wix, SquareSpace, Drupal and others, finding […]
You’ve got your blog going and you feel like you’re putting up quality content, but there is only one problem – you’re not getting the amount of traffic you’d like. Fear not blogger, every person with a blog has faced this problem and luckily for you, there’s a secret weapon you can use to benefit […]
Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads—just to name a few! So where do you start? While there are so many online options to choose from, reaching your intended […]
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