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Category: Website

Streamline Your Website Management with Our Comprehensive Checklist

Maintaining a website can be a daunting task, but with our comprehensive Website Management Checklist, you can ensure your site stays secure, functional, and optimized. Regular maintenance is crucial for preventing issues, enhancing user experience, and improving your site’s performance in search engine rankings. Our checklist is designed to guide you through essential maintenance tasks, […]

Why a Website Audit is Important To Consistently Grow Your Traffic

When planning to drive traffic and, ideally, capture leads, it’s essential to be certain your website is performing. Enter the Website Audit. The Website Audit is part of a Marketing Discovery document that will serve as a SWOT (strengths, weaknesses, opportunities, threats) analysis of sorts. It is an in-depth research process examining your website, search […]

21 Questions To Ask An SEO Before You Hire Them

If you own a business, you probably have a website. In order to grow you need to drive traffic to that website. There are many ways to drive traffic. Marketers widely agree that one of the most effective ways to drive traffic to a website and to generate leads is through SEO (search engine optimization). […]

How To Understand Colors And Choose The Right Palette

              When designing, whether it is a website, a graphic, a flyer, or anything for that matter… Color can change almost every single aspect of your product. Understanding the meaning of color within your designs and using it to your advantage will allow you to convey exactly what mood you intend your consumers to feel. […]

ADA Website Accessibility

Web accessibility remediation According to ADA title III, every business website has to be accessible to people with disabilities, or it will be at risk of being sued and facing unnecessary legal expenses. We recommend use of our AI and machine learning web accessibility solution to solve this problem. According to our research, this is […]

Quality Leads, Consistently — How to Design a Lead Gen Funnel That Works

13 Lead Generation Tips & Tools: Be clear on your campaign objectives and expected CPA (cost per acquisition) Define your target audience and geographic market Make sure tracking is in place (use Google Analytics) Create a scoring mechanism & criteria for prospects. Understand your Customer’s Journey! Design a dedicated Landing Page (try Unbounce) Hire a […]

Make Your Website Work for You: The 4 Musts of Effective Content Creation

4 Steps To Create Effective Website Content Below you’ll find a summary for each section, the video recording and the presentation. 1) Preparation Checklist We touched on the importance of conducting a website audit, having a consistent brand message, choosing the right CMS (content management system) like WordPress, Joomla, Wix, SquareSpace, Drupal and others, finding […]