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Category: Website

Why a Website Audit is Important To Consistently Grow Your Traffic

When planning to drive traffic and, ideally, capture leads, it’s essential to be certain your website is performing. Enter the Website Audit. The Website Audit is part of a Marketing Discovery document that will serve as a SWOT (strengths, weaknesses, opportunities, threats) analysis of sorts. It is an in-depth research process examining your website, search […]

21 Questions To Ask An SEO Before You Hire Them

If you own a business, you probably have a website. In order to grow you need to drive traffic to that website. There are many ways to drive traffic. Marketers widely agree that one of the most effective ways to drive traffic to a website and to generate leads is through SEO (search engine optimization). […]

How To Understand Colors And Choose The Right Palette

              When designing, whether it is a website, a graphic, a flyer, or anything for that matter… Color can change almost every single aspect of your product. Understanding the meaning of color within your designs and using it to your advantage will allow you to convey exactly what mood you intend your consumers to feel. […]

ADA Website Accessibility

Web accessibility remediation According to ADA title III, every business website has to be accessible to people with disabilities, or it will be at risk of being sued and facing unnecessary legal expenses. We recommend use of our AI and machine learning web accessibility solution to solve this problem. According to our research, this is […]

Quality Leads, Consistently — How to Design a Lead Gen Funnel That Works

13 Lead Generation Tips & Tools: Be clear on your campaign objectives and expected CPA (cost per acquisition) Define your target audience and geographic market Make sure tracking is in place (use Google Analytics) Create a scoring mechanism & criteria for prospects. Understand your Customer’s Journey! Design a dedicated Landing Page (try Unbounce) Hire a […]

Make Your Website Work for You: The 4 Musts of Effective Content Creation

4 Steps To Create Effective Website Content Below you’ll find a summary for each section, the video recording and the presentation. 1) Preparation Checklist We touched on the importance of conducting a website audit, having a consistent brand message, choosing the right CMS (content management system) like WordPress, Joomla, Wix, SquareSpace, Drupal and others, finding […]

5 Ways to Use Social Media to Increase Traffic to your Website

You’ve got your blog going and you feel like you’re putting up quality content, but there is only one problem – you’re not getting the amount of traffic you’d like. Fear not blogger, every person with a blog has faced this problem and luckily for you, there’s a secret weapon you can use to benefit […]

How to Reach Your Audience With Digital Advertising.

Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads—just to name a few! So where do you start? While there are so many online options to choose from, reaching your intended […]