Join me on Nov 17th for a Digital Marketing Master Class at BizHack Academy and Thrive 305 Small Business Innovation Program. I’ll share my Top 5 Secrets to Attract Customers Online. Thrive 305 is an initiative of the Miami-Dade Mayor Daniella Levine Cava‘s Office of Equity and Inclusion in the Division of Innovation and Performance. […]
The rise of video over the past 10 years has been incredible. There’s no doubt that the growth of smartphones, apps, streaming services and Youtube had a lot to do with this growth. As for Social Media, it really had more to do with the rise of influencers on social media platforms. The challenge in […]
First, let’s start by saying that an Instagram account or any social media page for that matter, are controlled by publicly traded companies. That’s an important point to consider because you do not own that channel. Like we’ve seen in recent years, tech companies can shut down or suspend a page for what they deem […]
Are Social Media & Search Marketing a Waste of Money in the 4th Quarter of 2020? Like everything on the internet, Social Media & Search Engines can be a complete waste of time. On the other hand, I can also make a case that Social Media & Search Engines are great for business. We get […]
Tik Tok has many options for Small Businesses Standard Ads: minimum of $25,000. CPM of $8 Takeover Ads: The minimum spend for this format is $53,000 per day, which buys 8.9 impressions. Topview Ads: For 7.4 million impressions, advertisers must fork out $65,000 per day. In-Feed video: The starting price for this format is $26,000 […]
13 Lead Generation Tips & Tools: Be clear on your campaign objectives and expected CPA (cost per acquisition) Define your target audience and geographic market Make sure tracking is in place (use Google Analytics) Create a scoring mechanism & criteria for prospects. Understand your Customer’s Journey! Design a dedicated Landing Page (try Unbounce) Hire a […]
What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place. It should be noted that Facebook, Instagram, Twitter, Youtube, LinkedIn and other Social Media platforms do not favor business profiles in people’s feed. The only […]
With the online world being dominated by images, what do you need to know as a business owner when it comes to copyright laws? Sharing Images on Social Visuals are huge in the social media world, particularly for businesses. Here’s a quick run-down. On average, content with relevant images has 94% more total views than […]
Facebook Lead Ads launched several months ago. We’ve seen great success on several client campaigns. It gives people a way to sign up for information from the businesses and brands they care about. 2 new ways to tell people what they’re signing up for People are more likely to sign up for—and stay signed up […]
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