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Category: Social Media

Community Marketing: Building Brand Advocacy Through Online Communities

In the digital age, where social connectivity reigns supreme, community marketing has emerged as a powerful strategy for building brand advocacy, fostering word-of-mouth referrals, and cultivating long-term customer relationships. By harnessing the collective power of online communities, businesses can tap into a network of engaged and passionate individuals who are eager to connect, share, and […]

Influencer Marketing Reimagined: Navigating Partnerships for Success

In the ever-evolving realm of digital marketing, influencer marketing stands as a dynamic force that continues to shape consumer behavior and brand visibility. As businesses strive to harness the potential of influencers, it becomes imperative to reimagine influencer partnerships for success. In this blog post, we will explore the evolving landscape of influencer marketing and […]

Social Media Strategies for Niche Markets: A Deep Dive

In the dynamic landscape of digital marketing, the one-size-fits-all approach is becoming obsolete. As businesses aim for more targeted and personalized interactions, a tailored social media strategy for niche markets has emerged as a game-changer. This blog explores the nuances of crafting effective social media strategies to engage niche audiences, focusing on platforms like Instagram, […]

Social Media Advertising: Strategies for Effective Campaigns

In the dynamic realm of digital marketing, social media has emerged as a formidable platform, offering businesses a unique opportunity to connect with their target audience. Central to this digital landscape is the power of social media advertising, a strategic tool that enables businesses to promote their products and services effectively. In this extensive guide, […]

Should You Buy an Instagram Account?

First, let’s start by saying that an Instagram account or any social media page for that matter, are controlled by publicly traded companies. That’s an important point to consider because you do not own that channel. Like we’ve seen in recent years, tech companies can shut down or suspend a page for what they deem […]

Tik Tok Ad Pricing

Tik Tok has many options for Small Businesses Standard Ads: minimum of $25,000. CPM of $8 Takeover Ads: The minimum spend for this format is $53,000 per day, which buys 8.9 impressions. Topview Ads: For 7.4 million impressions, advertisers must fork out $65,000 per day.  In-Feed video: The starting price for this format is $26,000 […]

Quality Leads, Consistently — How to Design a Lead Gen Funnel That Works

13 Lead Generation Tips & Tools: Be clear on your campaign objectives and expected CPA (cost per acquisition) Define your target audience and geographic market Make sure tracking is in place (use Google Analytics) Create a scoring mechanism & criteria for prospects. Understand your Customer’s Journey! Design a dedicated Landing Page (try Unbounce) Hire a […]