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Category: Digital Marketing

Quality Leads, Consistently — How to Design a Lead Gen Funnel That Works

13 Lead Generation Tips & Tools: Be clear on your campaign objectives and expected CPA (cost per acquisition) Define your target audience and geographic market Make sure tracking is in place (use Google Analytics) Create a scoring mechanism & criteria for prospects. Understand your Customer’s Journey! Design a dedicated Landing Page (try Unbounce) Hire a […]

Make Your Website Work for You: The 4 Musts of Effective Content Creation

4 Steps To Create Effective Website Content Below you’ll find a summary for each section, the video recording and the presentation. 1) Preparation Checklist We touched on the importance of conducting a website audit, having a consistent brand message, choosing the right CMS (content management system) like WordPress, Joomla, Wix, SquareSpace, Drupal and others, finding […]

5 Ways to Use Social Media to Increase Traffic to your Website

You’ve got your blog going and you feel like you’re putting up quality content, but there is only one problem – you’re not getting the amount of traffic you’d like. Fear not blogger, every person with a blog has faced this problem and luckily for you, there’s a secret weapon you can use to benefit […]

How to Reach Your Audience With Digital Advertising.

Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads—just to name a few! So where do you start? While there are so many online options to choose from, reaching your intended […]

Customer Journey Through Your Digital Marketing Funnel

Understanding your Customer’s Journey is one of the most important aspects of running a successful Digital Marketing campaign. Every company will have a unique customer journey. The blueprint for the customer journey largely depends on a host of variables including, but not limited to; industry, product or service you’re selling, what digital marketing channel the […]