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Category: Digital Ads

Navigating Meta Ad Campaigns: Auction vs. Reservation Buying Types

In the dynamic world of digital marketing, choosing the right ad buying type for your brand campaign on Meta (the parent company of Facebook and Instagram) can significantly influence your campaign’s success. With Meta offering two primary buying types – Auction and Reservation (formerly known as reach and frequency) – it’s crucial to understand the […]

The Basics of Online Advertising

How does online advertising help a local business grow? Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount that they spend on digital advertising, and experts like Jamie Turner suggest digital advertising on […]

How to Reach Your Audience With Digital Advertising.

Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads—just to name a few! So where do you start? While there are so many online options to choose from, reaching your intended […]