Branding is a key component to any successful Digital Marketing campaign. Whether you want to generate leads on your website or increase sales, you’ll need to address the key elements for your brand. While you can hire a brand strategist to help you do this, we recommend you start this process on your own. This applies to existing businesses doing a rebrand and startups. It all goes back to your business goals.
Think about why you’re in business. What kind of value does your product or service deliver to it’s customers? Do you have a compelling story to tell? Does your Sales and Customer Service team deliver a great customer experience?
Using a Mind Map can help you create a branding strategy. Once you’ve gone through these exercises, you’ll get a much clearer picture of your branding strategy.
Brand Visuals & Style
• Colors: signature palette to create consistency and resonance across platforms
• Fonts: premium type selection & pairing
• Styles: you’ll want to identify themes that will be used across the web, in print, and on social media.
• Templates: templates make content creation easier on your team and more professional.
• Images: bad images can seriously harm the perception of your brand. An image gallery needs to be created to speak to your ideal clients.
Brand Messaging & Strategy
• Word bank: specific words and phrases that make your brand’s message memorable
• Naming: if you’re a startup, schedule a naming workshop and share ideas
• Taglines: pull your most powerful statement into high-visibility touch points as a tagline.
• Story themes: specific story types work best for different brands. We’ll identify which are the most powerful for you.
• Create your content themes
About Your Company
• How would you describe what you do in 20 seconds or less?
• What benefits do you provide your clients? What value?
• How do you position yourself in your market?
Your Company’s Motivations
• What is your brand’s mission?
• What are your short and long-term goals?
• Where do you see yourself in 1 year? 3 years? 5 years? 10 years?
Your Company’s Inspirations & Competitors
• What colors and images reflect your brand?
• What colors and images do NOT reflect your brand?
• Who are your main competitors?
