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5 Ways to Use Social Media to Increase Traffic to your Website

5 Ways to Use Social Media to Increase Traffic to your Website

You’ve got your blog going and you feel like you’re putting up quality content, but there is only one problem – you’re not getting the amount of traffic you’d like. Fear not blogger, every person with a blog has faced this problem and luckily for you, there’s a secret weapon you can use to benefit […]

Game Changer: How to Engage Your Audience with Email Marketing

Game Changer: How to Engage Your Audience with Email Marketing

10 Reasons your business should use Email Marketing If you want a powerful way to connect with your audience, your business should be using email marketing. This has long been recognized by industry experts as one of the best ways to grow your business. Here are 10 reasons why you should be using email as […]

Improve Your Keywords, Increase Your Leads

Improve Your Keywords, Increase Your Leads

Improving your SEO (search engine optimization) will help you get found online more easily. Getting found will lead to clicks and more clicks leads to customer leads. You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords […]

Make Your Website Work for You: The 4 Musts of Effective Content Creation

Make Your Website Work for You: The 4 Musts of Effective Content Creation

4 Steps To Create Effective Website Content Below you’ll find a summary for each section, the video recording and the presentation. 1) Preparation Checklist We touched on the importance of conducting a website audit, having a consistent brand message, choosing the right CMS (content management system) like WordPress, Joomla, Wix, SquareSpace, Drupal and others, finding […]

Quality Leads, Consistently — How to Design a Lead Gen Funnel That Works

Quality Leads, Consistently — How to Design a Lead Gen Funnel That Works

13 Lead Generation Tips & Tools: Be clear on your campaign objectives and expected CPA (cost per acquisition) Define your target audience and geographic market Make sure tracking is in place (use Google Analytics) Create a scoring mechanism & criteria for prospects. Understand your Customer’s Journey! Design a dedicated Landing Page (try Unbounce) Hire a […]

Why Your Website Needs an SSL Certificate

Why Your Website Needs an SSL Certificate

Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean? Websites that are HTTPS have an SSL certificate. SS-what? SSL stands for Secure Sockets Layer and is a […]

ADA Website Accessibility

ADA Website Accessibility

Web accessibility remediation According to ADA title III, every business website has to be accessible to people with disabilities, or it will be at risk of being sued and facing unnecessary legal expenses. We recommend use of our AI and machine learning web accessibility solution to solve this problem. According to our research, this is […]

Is Social Media & Search Marketing a Waste of Money in 2020?

Is Social Media & Search Marketing a Waste of Money in 2020?

Are Social Media & Search Marketing a Waste of Money in the 4th Quarter of 2020? Like everything on the internet, Social Media & Search Engines can be a complete waste of time. On the other hand, I can also make a case that Social Media & Search Engines are great for business. We get […]

How To Understand Colors And Choose The Right Palette

How To Understand Colors And Choose The Right Palette

              When designing, whether it is a website, a graphic, a flyer, or anything for that matter… Color can change almost every single aspect of your product. Understanding the meaning of color within your designs and using it to your advantage will allow you to convey exactly what mood you intend your consumers to feel. […]