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Prediq's Impactful Digital Marketing Partnership with AutoNation

About AutoNation

AutoNation, a Fortune 500 company, stands as the largest automotive retailer in the United States, setting the benchmark for automotive innovation and service. With over 300 locations across the nation, AutoNation provides a comprehensive range of vehicles, offering customers an extensive selection of new and pre-owned cars, trucks, and SUVs.

 

The Problem

AutoNation struggled to maintain a consistent flow of high-quality leads, impacting their ability to move inventory efficiently.

The Solution

Prediq crafted a customized solution involving Online Lead Generation and Email Marketing. The strategy was to use advanced analytics to identify potential customers and engage them through personalized email campaigns. Additionally, SEO and content marketing were employed to increase organic traffic to Autonation’s website.