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Author: Alex Oliveira

Should You Buy an Instagram Account?

First, let’s start by saying that an Instagram account or any social media page for that matter, are controlled by publicly traded companies. That’s an important point to consider because you do not own that channel. Like we’ve seen in recent years, tech companies can shut down or suspend a page for what they deem […]

The 8 Steps to Effectively Generating and Managing Your Leads

The generation and management of leads is an inbound marketing process. Inbound marketing is all about focusing on internal marketing tactics such as content marketing, social media marketing, blog posts, video content, search engine optimization and more — all meant to draw in customers and promote interest in your products and services. No matter what […]

Why a Website Audit is Important To Consistently Grow Your Traffic

When planning to drive traffic and, ideally, capture leads, it’s essential to be certain your website is performing. Enter the Website Audit. The Website Audit is part of a Marketing Discovery document that will serve as a SWOT (strengths, weaknesses, opportunities, threats) analysis of sorts. It is an in-depth research process examining your website, search […]

Using a Mind Map To Create a New Product Launch

Launching a new product or service for your business? Try using one or all 3 of the processes below. #1 Mind Map to create the blueprint for your launch. Start with some paper, a white board or sticky notes, then move on to an application so that you can share virtually with your entire team. […]

Branding Questionnaire

Branding is a key component to any successful Digital Marketing campaign. Whether you want to generate leads on your website or increase sales, you’ll need to address the key elements for your brand. While you can hire a brand strategist to help you do this, we recommend you start this process on your own. This […]