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ADA Web Accessibility Frequently Asked Questions

How do the disabled use the internet?

People with various disabilities have tools that help them interact with sites. For the blind, there are screen readers which allow them to hear the content on a webpage. For those with motor impairments, adjustments are made so they can navigate websites using only the TAB key or other special implementations. Other adjustments can be as simple as increasing the font-size or adjusting contrast. Our tool allows anyone with any disability to adjust the settings to their hearts’ content until they’re browsing in comfort.

Why do I have to be compliant?

Web accessibility compliance is a requirement that’s been set by the ADA title III and affirmed by the DOJ. Moreover, legal implications aside, people living with disabilities make up between 20-25% of the global population. This is an enormous market that shouldn’t be cut out of the internet age, and opening upyour business to such a large new audience should be beneficial for all.

I tried checking your compliance/compliance via wave/lighthouse/etc and got a whole bunch of errors, why am I not compliant?

​First of all, testing for accessibility compliance is done by an accessibility expert and is called an audit. ​Automated tests are nowhere near being accurate in general. Also, they evaluate your template’s accessibility, whereas Prediq doesn’t work on your template.

It works on the session. ​Still, if you want to test your website by yourself with such tools while using Prediq, you can try Wave’s Chrome extension or Google Lighthouse, as they also work on the session. You’ll need to turn on “Accessible Mode” because Prediq won’t change anything to your site by default, only when asked to. Our system makes session-based adjustments, catered specifically to the person’s disability and needed adjustments.

​Again, I must emphasize that this is not a proper way to check accessibility and these tools often even present false information in order to motivate you to purchase their remediation solution. ​For more info on this topic, you can visit this article:


​In addition, to help you optimize the results using the aforementioned tools, simply look at the errors you are receiving, make adjustments using Prediq accordingly, and then run the test again. ​Given that this is not the proper way to check, whatever result you receive with this method is the best we can do!

Do we need to put in Alt tags and ARIA labels manually?

No, absolutely not! Our AI technology is not only able to identify characters and words, but also to understand context and recognize images, so it’s capable of taking care of all these labels and tags automatically.

What if I already put ALTs or did accessibility work?

That’s great! If you’ve already made changes to make your site more accessible, such as adding ALT tags, our AI will not override your work, as we assume you’ve made those changes for a good reason.

Why is your service so inexpensive? Sounds too good to be true! In the web accessibility market, most solutions require manual remediation, which entails lots of time and effort of skilled developers and accessibility experts and is very expensive. Our AI cuts out all of that cost by automating the entire analysis and remediation process.

How long from the time I implement the code until I’m compliant?

This can take up to 48 hours; you’ll see the interface immediately after installation and that solves about 30% of the requirements, but you won’t be fully compliant until up to 48 hours later when you also receive your statement of accessibility that doubles as a certificate of performance. You’ll receive that statement directly to your registered email at the moment you become compliant.

Is there anything that’s not included in the price?

There is one exception to our solution. Prediq remediates everything in your
codebase, but there are certain elements that aren’t included in the code, like
PDFs, videos, and documents (word, excel, ppt) so acccessiBe can’t reach
them. Nevertheless, if you have such elements on your site we do offer manual remediation for them, just like other manual services.

What is the price for your additional services? PDFs cost $150 per page, and videos cost $150 per minute for remediation, and there are certain volume requirements to engage us on these.

What is the difference between the pricing plans you offer? Does one offer higher compliance?

With all plans you get the same quality and are fully compliant. The only
difference between plans is the number of pages on your site.

Can I have all my subdomains under one subscription/how do you handle subdomains?

We license every domain and subdomain separately. You can have several subdomains under one account, but you need a separate subscription per subdomain. If you have 10 or more subdomains, contact your partnerships manager to understand how best to handle this.

How do you compare to competitor/competition in general?

Products has a fine solution, but they provide a manual service.
Prediq is the only completely automated solution on the market providing full
compliance with the WCAG 2.1. Manual remediation is a long process and
requires the employment of skilled developers, which is very expensive and
doesn’t include the necessary ongoing maintenance. Prediq, on the other
hand, was developed to be affordable and even scans sites every 24 hours in

order to maintain compliance at all times.

Your pricing is by page, how do I know how many pages my site has?

You can ask your developer who will definitely know the answer or use a site

crawler to check how many pages you have.

How specifically do you compare to Audioeye?

There are several key differences between AudioEye’s service and ours. First,
AudioEye doesn’t currently offer fully automated service, part of their
remediation is manually performed. In addition, their pricing is based on page
views, whereas ours is based on indexed pages. This can make a big
difference, particularly considering the difference in price itself. AudioEye does
claim to provide the same level of compliance that we do, but they do not claim

to do so in the same time frame.

How do you compare to Equalweb?

Equalweb has a free tool, similar to UserWay, that makes visual changes for
some disabilities. That sort of thing generally provides around 20% of the
needed compliance. They also provide full-on accessibility consultation and
remediation, which involves human developers working on your website and
auditing your code. This necessarily costs time and money. Prediq is
entirely automated and provides all the compliance needed from the get-go.


User1st helps businesses and website owners make their sites accessible
through auditing and manual remediation. They do not, to our knowlege, offer
any kind of AI tool, but they do have accessibility experts who can advise
businesses, provide training programs, and even perform manual remediation,
at a cost reflecting the time and effort needed for all of this. Prediq
remediates everything immediately and automatically, for a fee less than a tenth

of what a business like User1st might charge.


UserWay offers a free overlay for websites that provides around 20% of the
needed compliance according to the WCAG. It simply does not address
elements like Alt texts or ARIA labels or assistive technology compatibility. That
being said, they do offer audits (at $200 per page, so if your website is 100
pages, $20,000), which can help you make the adjustments needed manually.
Prediq’s tool addresses everything UserWay’s does, as well as making all

the other needed adjustments on the fly using AI.

My page count is only 1100 pages what can you do to get me into the Pro Plan?

Google indexes old pages sometimes, so if you can provide any sort of
documentation or verification that your site is below the threshold we would be

happy to take that into consideration.If I refer a partner, do I get anything from their

revenue? Yes, we have a partner referral program with a 10% revenue share component.

Questions Answers

Do you indemnify?

In the United States, anyone can be sued for any reason. We cannot prevent
someone from suing you, nor can we indemnify you. We do have an intricate
process through which we protect thousands of clients from litigation. Would you
like me to explain it? Once you have installed Prediq, your site will display an
accessibility icon, which heads off 90%+ of lawsuits at the pass. If and when
someone does approach you with a lawsuit or demand letter, our Accessibility
Statement explains the changes that have been made to ensure your site is
accessible. This statement can be sent to any legal entity or anyone else who
needs clarification on the accessibility level of your site. Finally, in the rare instance
that a legal entity has a specific complaint about your site, we have an effective
process to handle these, called the Litigation Support Package.

What are the relationships between WCAG, ADA, Section 508 etc? What do I have to abide by?

We have detailed blog posts about this that you can read here: _____ but the basic
gist is as follows. The W3C (World Wide Web Consortium) issued the WCAG (Web
Content Accessibility Guidelines). Thereafter, several governments adopted these
guidelines into their legislations. Section 508 refers to public companies and
government agencies, and directly references the WCAG as the accepted standard
in the industry. ADA Title III is relevant for the private sector and refers to
accessibility of public spaces. In 2018, the DOJ ruled that websites constitute public
accommodations and are required to be equally accessible to people with
disabilities. As a result, rulings have consistently cited the WCAG as the accepted
standard in the industry. Therefore, if you abide by the WCAG you’re as compliant

as possible. I want more information on those laws, tell me more!

I will start in chronological order so you get a proper understanding of the
chronological events that have led to web accessibility: ADA – The americans with
disabilities act became law in 1990 and protects people with disabilities against
discrimination. Title III of the ADA refers to accessibility of public accommodations
such as stores, restaurants, Hotels, etc.. ​Section 508 is part of the Rehabilitation
Act and was passed in 1998. It requires federal agencies to develop, procure, and
use information and communications technology that is accessible to people with
disabilities. W3C is the World Wide Web Consortium that developed the WCAG.
WCAG 1.0 2.0 2.1 – The web content accessibility guidelines were initially released
in 1999, but it wasn’t until 2018 that the DOJ regarded websites as public
accommodations. This, in turn, expedited the process of governments adopting the
WCAG as the standard to make websites accessible. There are 3 levels of
accessibility stated in the WCAG – A, AA, AAA The WCAG 2.1 considers AA as the standard of an accessible website.

How can you prove we’re compliant, do you do an audit?

Our technology scans your entire website for problems and remediates them on the
spot. We provide each website using Prediq with a Statement of Accessibility
that doubles as a certificate of performance and describes all the adjustment made
to the site. We also use Prediq ACE, our Automated Compliance Expert, to
perform a full scan and 15-page downloadable pdf report.

If I get sued, what do you do to help?

If an Prediq licensee receives a demand letter and contacts us for assistance,
we go through the following process. First, we perform a compliance audit along
with two scans: aCe and WAVE. We use two scans because aCe is our own, so a
third-party scanner concurring with our results is an added assurance. We will then
provide our Accessibility Statement, along with our Suggested Response (a form
letter we have used to great effect). We will include with this your Purchase Invoice,
a Compliance Overview (to explain to the other party how our tool functions and so
on), and a Failures Request Master. The Failures Request Master is a spreadsheet
in which a complainant can log and document specific perceived accessibility
failures or holes and request review of them. In the vast majority of cases, our
licensees do not even receive a response to the Suggested Response.

Do you provide an itemized list or dashboard of accessibility where I can track everything on my site to see if it’s accessible?

We have our own scanner, called ACE (the Automated Compliance Expert) which
provides 15-page PDF accessibility reports with relevant code snippets showing

accessible and inaccessible elements.

Why can’t you ensure 100% compliance with your solution?

In the vast majority of cases, Prediq functions perfectly from the moment of
installation. In far less than 1% of cases, coding errors on a site’s source could
cause the AI engines to misidentify or not identify various elements, which could
lead to accessibility holes. As Prediq has no ability to change a site’s source
code, it would not be able to correct for this error. That error would, however pop up
on an aCe scan, which would inform the site owner of the relevant issue.

Explain the Litigation Support Package.

If an Prediq licensee receives a demand letter and contacts us for assistance,
we go through the following process. First, we perform a compliance audit along
with two scans: aCe and WAVE. We use two scans because aCe is our own, so a
third-party scanner concurring with our results is an added assurance. We will then
provide our Accessibility Statement, along with our Suggested Response (a form
letter we have used to great effect). We will include with this your Purchase
Invoice, a Compliance Overview (to explain to the other party how our tool functions
and so on), and a Failures Request Master. The Failures Request Master is a
spreadsheet in which a complainant can log and document specific perceived
accessibility failures or holes and request review of them. In the vast majority of
cases, our licensees do not even receive a response to the Suggested Response.

How do we customize the interface/how does the white label program work?

The white label program is simple: we allow our partners to change the entire look
of the tool. You can alter the branding, the colors, the logo, the icon, anything. You
can find this in the advanced installation tab, or check out some of our instructional


How does the partner program work?

For every customer you refer, you receive a 20% commission. You can choose to
either pass this on to your client/referral as a discount or collect the commission
yourself. Of course our partners receive Prediq functionality on their own
website free of charge, and while there are a few other details this is the main gist.
If you have further questions about the partner program, ask your partnerships


Do you have marketing materials you share with

the partners?

We do have some marketing materials and interesting articles that we share with
the partners, we do our utmost to help you succeed. Currently we have e-mail
templates, webinars, and unbranded presentations available, and more!

Can I make a website similar to yours for marketing?

Yes! We have many partners who do this. Here are a few examples: uneedada.


How Do I Become A Super Partner?

A super partner is one who has referred 30 active customers or licenses. At that
point, all commissions become recurring on an annual basis, even the first 30, and

of course including all subsequent customers.

What’s the difference between Client Referrals

and Classic Affiliation.

In our system we allow for the creation of child accounts and referrals via link. Our
Child Accounts bear more of a resemblance to a Client Referral scenario, while our

affiliate links are more in line with classic Affiliation.

Question Answer

Does Prediq work on any CMS/system/website? Yes, Prediq can function on any domain capable of accepting Javascript code.
How Do I Check My Site’s Accessibility Level?

While you can of course check sites manually, we have developed a state-of-the-art Automated
Compliance Expert, Prediq ACE, to check everything in seconds.
Just go to and enter the domain you’d like to test in the search bar.
You’ll see a full report ready in seconds that will be immediately available as a PDF via email.

What Is A Screen Reader?

A screen reader is a device or piece of software used by people with severe visual impairments or blindness to interact with a computer. Because screen reader users cannot effectively see, the
screen reader is designed to “read out” the contents of a website so that they can use it.
Some screen readers are physical devices that display the content of a website as braille text, while
others are only software and verbally communicate content to the user.
Screen readers generally need to be active from the moment the user has activated their computer,
because they simply would not be able to operate the computer with a mouse for obvious reasons.
While the vast majority of screen reader users are those with either no vision or impaired vision,
screen readers are also important for the illiterate and people with certain learning and cognitive
disabilities. An example of this would be someone with severe dyslexia who has trouble reading.

How does your AI work?

Our AI scans your entire website and compares its components, widgets, structures and user
behavior to thousands of other sites already using our solution. Then, it finds out each and every
element’s role. For example, It’ll understand your menus, dropdowns, popups, forms, validations, and
all other aspects. Next, it will apply and modify your website’s behavior and HTML code on the fly,
when users turn “Accessible Mode” on. It even scans all the images on your site and takes them
through object recognition, as well as OCR processes in order to provide ALT tags to the images. If
you want to learn about our AI more extensively here’s a 30-minute demo that dives deep into our

What is the advantage of using Prediq’s technology vs. manual remediation?

There are many. A few of the big advantages are: analysis and re-remediation every 24 hours so you
always stay compliant, no manual work from the customer side, no need to compromise the site UI or design, websites can be made fully accessible in 48 hours, we provide you with a certification of performance, and of course pricing is significantly more reasonable.

How can I be sure your technology will remain compliant, do you check for bugs and update regularly?

We are constantly reviewing the latest updates in regards to web accessibility and implementing them to ensure our clients remain compliant. In addition, our AI rescans each website every 24 hours to keep current with any updates to the site!

Do you collect any data/affect GDPR? What about GA (google analytics) data? We do not collect any data that would affect your GDPR compliance.

How do you handle i-Frames? If i have content coming from elsewhere can you remediate it?

Because i-frames are not actually code belonging to the domain that Prediq is installed on,
Prediq cannot affect them.
That being said, it is our understanding that it is the responsibility of the owner of the original content
the i-frame draws from to make it compliant.
If you have content that is i-framed out on other domains, and Prediq is installed in your code,
your i-frame will be accessible.

Will your tool slow down my website or affect
the regular UI/UX at all?

No, Prediq is a session-based tool that adjusts the website on the fly after it’s been fully loaded
and rendered. There will be no difference in browsing experience for someone who has not activated
any accessibility features.

Do you affect our codebase at all? No, there’s just a single line of JS code that needs to be implemented in the body of the site, that’s all.
Do you use Cookies? No, we use local storage that is on the user side, not the server side, which enables us to function

without affecting GDPR or storing any user data.

What is Local Storage Local storage is the storage of data on a user’s browser, so as not to transmit personal data.
Can Prediq work on a password-protected

Yes, Prediq works on the session therefore it can work on anything the user has access to. We
have what is called a “lazy process” that is deployed after the user enters the password-protected

What’s the company policy in terms of data

We take data security very seriously, our infrastructure is in San Francisco and managed by Digital
Ocean, we have an entire DevOps team dedicated to this issue. On a regular basis, they make
attempts to hack the system and otherwise test it in order to ensure the highest level of ongoing

How to install Prediq on a Dev/Production

Many of our clients have development and production environments and need to test Prediq
before installing it on their main site. We understand this and have enabled subdomains to be added
as trials for this purpose. Simply add the subdomain you’d like to test on as a trial like you would any
other site, and don’t purchase a full plan. The subdomain has to be online and it must be related to
the paid domain. If you need longer than 7 days to test for some reason, get in touch with us at and we’ll do whatever we can to help.

How do you trigger accessibility on Mobile Devices?

Just like having a screen reader for a website, a blind person uses assistive technology on their
phone at all times. In order to listen to an announcement of a highlighted feature, the user taps one
time. To activate that feature the user taps twice. When navigating through a website using a
keyboard, the user will use TAB to move forward and Shift + TAB to move backwards throughout the
page. For a touchscreen device a user will swipe right to navigate forwards and swipe left to navigate
backwards. When using a website that has Prediq, you immediately get an announcement to the
assistive technology software stating that this website has accessibility adjustments. The user will
swipe right and then tap twice in order to activate the screen reader adjustments.

What is an Alt Attribute and why does it matter
for accessibility?

An alt attribute is text meant to be displayed in place of media, usually an image. The text is meant to
explain or describe the image in the case that it cannot be properly rendered, or in the case of people
using screen readers. Without alt attributes, images would not have any text describing them and
people might just be told by a screen reader that they are navigating past an image, with no
description. This is of course not acceptable, and part of why alt attributes are so important.

What are ARIA labels and why do they matter
for accessibility?

ARIA labels are important for accessibility purposes because they label otherwise anonymous html
elements. For instance, most people would think there’s no need to label a Facebook or Instagram
link/icon because the shape is universally recognizable. That may be true for people who can see.
For those who cannot, ARIA labels are needed to describe these icons and elements via a screen

What Laws Do I Need To Comply With?

The ADA, the Rehabilitation Act and other laws exist in the United States to protect the rights of
people with disabilities. While there has been debate in recent years as to specific statutes and
whether they can be applied to websites, this was all clarified as of 2018 by the Department of Justice
While Section 508 of the Rehabilitation Act states that websites must be accessible according to the
WCAG, it only applies to government agencies and the large public corporations that work with them.
The WCAG, or Web Content Accessibility Guidelines, are developed by the World Wide Web
Consortium (W3C) and are the only internationally recognized set of guidelines for web accessibility.
The ADA, however, did not say anything at all about websites, and so people began filing suits related
to web accessibility because it was clearly in the spirit of the law, but not the text, that websites should
be accessible.
After thousands of these suits had been filed, the DOJ had to make a ruling on the issue.
The DOJ stated then that all business websites are considered “places of public accommodations”
and therefore must be made accessible to people with disabilities. It’s no different in principle from
handicapped parking spaces and restrooms.
While the ADA still doesn’t have WCAG guidelines written into the text explicitly, every US court ruling
on this issue, and every plaintiff bringing web accessibility complaints, ask for remediation based on
the WCAG.
Outside the United States, there are laws ranging from AODA in Canada to EN 301549 in the EU that
stipulate WCAG compliance in order to provide web accessibility.
WCAG compliance at the AA level or higher is the best way to ensure that all people regardless of
disability can use your website.

Browser Compatibility

Prediq functions with no problems on all modern browsers. You can feel free to use Safari,
Firefox, Chrome or any other browser you’d like.

What are the triggers for screen reader adjustments on the mobile websites I know its Tab and Alt + 1 for desktop but what would it be on a mobile phone for example

When a user enters an Prediq website through their mobile phone with assistive technologies
(VoiceOver, TalkBack, etc) enabled, they will receive an announcement letting them know that screen reader adjustments are available. Then, they use right swipe and left swipe just like keyboard users use Tab and Shift+Tab. Likewise, they double-tap as an equivalent to the Enter key.
What are the shortcuts for Apple products? The shortcuts on Apple are exactly the same, just replace ALT with Opt. (The Option Button)