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7-Step Strategy For Hiring Digital Marketers
  1. Define the role: Clarify the job responsibilities and requirements to ensure that you attract the right candidates.
  2. Source candidates: Utilize various recruiting channels such as job boards, social media, referrals, and your own website to reach potential candidates.
  3. Screen resumes: Quickly eliminate candidates who don’t meet the basic requirements by reviewing resumes and cover letters.
  4. Conduct initial interviews: Use the initial interview to verify their experience, skills, and assess their fit with your company culture.
  5. Assess skills: Provide hands-on tasks, case studies or online tests to assess the candidate’s technical and creative abilities. Try Test Gorilla!
  6. Check references: Reach out to former colleagues and managers to verify their work experience and gather additional information.
  7. Make an offer: Once you have identified the top candidate, extend a job offer and provide them with the necessary information to make an informed decision.

Remember that a thorough hiring process takes time and effort, but it’s worth it to find the right person for the job.

Digital marketers typically need a combination of technical, creative, and communication skills, including:

  1. Digital Marketing Strategy: Ability to develop, implement and measure the success of a comprehensive digital marketing plan.
  2. SEO/SEM: Knowledge of search engine optimization (SEO) and search engine marketing (SEM) techniques.
  3. Content Creation: Ability to create engaging, relevant and informative content for various digital platforms.
  4. Social Media Marketing: Knowledge of social media platforms, tactics, and metrics to build and manage social media campaigns.
  5. Email Marketing: Ability to design, execute, and measure the success of email marketing campaigns.
  6. Data Analysis: Ability to use analytics tools to measure and report on the effectiveness of digital marketing efforts.
  7. Web Design and Development: Understanding of web design principles and the ability to use HTML, CSS, and JavaScript to make simple changes to a website.
  8. Mobile Marketing: Knowledge of mobile marketing trends and the ability to develop and execute campaigns for mobile devices.
  9. Project Management: Ability to manage multiple projects and work with cross-functional teams.
  10. Communication: Strong written and verbal communication skills to present ideas and results to stakeholders.

Alex Oliveira

I’m Alex. I’m a dad, husband, an entrepreneur and an information junkie. I am a passionate guy — I love business and I really love helping business owners turn their passions into profits. I’ve spent the last 10+ years helping clients advance their businesses and brands through dynamic interactive marketing campaigns. I always welcome a challenge and am relentless in the pursuit of innovative marketing strategies that actually work.