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6/12/24 – Major Leak Reveals Over 14,000 Google Search Ranking Factors

Spotlight on Changemakers: Todd Sinelli

Welcome to a new segment on our newsletter, “Spotlight on Changemakers,” where we’ll profile individuals making a significant impact in their fields and beyond. If you’re a serial networker and conference-goer like myself, then chances are you meet a lot of amazing people. Whether it’s a nonprofit CEO, a manager or passionate business owner, we’ve all got a story to tell. While I’ve interviewed hundreds of really cool leaders on my podcasts, I do realize that not everyone listens to podcasts or are on social media. But for some reason people love the newsletter. This week, we’re thrilled to feature Todd Sinelli, a man who blends the art of illusion with profound business insights to inspire and astonish audiences worldwide.


Todd Sinelli is not your typical keynote speaker. Combining his talents as an illusionist with his sharp business acumen, Todd delivers presentations that leave a lasting impression. I’ve had the pleasure of seeing Todd perform three times over the past few years, and each experience has been more captivating than the last. His unique approach to entertaining and educating is something you won’t soon forget. 


Todd’s impressive resume includes collaborations with major brands such as Chick-fil-A, the Dallas Mavericks, Pacific Life, and the Jim Moran Institute, among others. His ability to engage and inspire diverse audiences has made him a sought-after speaker in the business world.


AI’s Influence on Children’s Safety

On June 13, Alex Oliveira will address the impact of AI on our children at the Safety 4 Life event in Wellington. Community leaders, educators, law enforcement, and supporters will gather to hear Alex’s insights. 


Safety4Life.org is dedicated to promoting safe, positive choices through educational programs. Watch this video & ask your school to host this life-changing event!


Discover the Power of 3 AI Models with Article Factory!

We are thrilled to announce an exciting update to Article Factory that revolutionizes your content creation process. You can now generate content using three powerful large language models: ChatGPT, Claude, and Google Gemini. This new feature brings enhanced creativity, precision, and versatility to your writing toolkit. Whether you need engaging articles, insightful reports, or creative stories, our multi-LLM integration ensures you have the best AI assistance at your fingertips.

Explore the possibilities and elevate your content game with Article Factory’s latest update. Dive in and experience the future of content creation today!


Major Leak Reveals Over 14,000 Google Search Ranking Factors, Shaking SEO Community

On May 30, 2024, a major leak of Google’s internal search ranking documentation rocked the SEO world. Over 14,000 potential ranking factors were exposed, offering an unprecedented glimpse into Google’s search ranking system.

The leak originated from a Google API document commit titled “yoshi-code-bot /elixer-google-api,” shared by Erfan Azimi with SparkToro’s Rand Fishkin, who then enlisted Michael King of iPullRank to help disseminate the information.

SEO experts generally fall into three categories:

  1. Those who fully trust Google’s guidance.
  2. Skeptics who doubt Google’s claims.
  3. Pragmatists who believe in testing Google’s advice.

This leak may shift perspectives across the SEO community.

Key revelations include:

  • Various types of PageRank, including the deprecated “pageRank_NS.”
  • Google’s specific identification methods for different business models, such as news and ecommerce.
  • Important algorithm components like navBoost, NSR, and chardScores.
  • Site-wide authority metrics, influenced by Chrome browser traffic.
  • The use of page embeddings, site embeddings, and click data.

The leak raises questions about Google’s transparency regarding site authority measurements and the use of click data. The SEO community eagerly awaits further insights and clarifications.

For more details read the story on Search Engine Land or explore the full leak documentation.


Apple Partners with OpenAI

In an exciting development announced at WWDC 2024, Apple revealed its integration of the ChatGPT chatbot into Siri, set to roll out with iOS 18 and macOS Sequoia later this year. This collaboration marks a significant advancement in AI capabilities, allowing Apple users to leverage ChatGPT’s functionalities seamlessly within Siri and across various systemwide writing tools. What’s more, this integration comes with a promise of user privacy, as Apple ensures that user queries will not be logged. With the latest GPT-4o model powering ChatGPT, users can anticipate even more human-like interactions and enhanced AI experiences.


Job Opportunity Alert: Social Media and Marketing Specialist

Passionate about making a difference? Best Foot Forward, a nonprofit empowering foster care and at-risk youth in Boca Raton, is seeking a Social Media and Marketing Specialist. Join their mission to provide essential support and guidance to young minds in need. Call (561) 470-8300 to learn more.


Crisis Marketing: Generating Leads During Economic Downturns

In this episode of Lead Gen HQ, we discuss strategies for maintaining and boosting lead generation efforts during economic downturns. Alex also shares tips on adapting marketing campaigns and finding opportunities in challenging times.