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5/20/24 – Learn the Secrets of the Creator Economy!

Unlocking the Power of the Creator Economy: Insights from SFIMA

As a proud member of the South Florida Interactive Marketing Association (SFIMA) since 2011, I’ve seen firsthand the immense value it offers to marketers looking to advance their skills. Through SFIMA, I’ve learned a lot, grown my agency, and made lasting friendships.

Recently, I had the honor of speaking at a SFIMA event about the rise of the Creator and Influencer economy. My presentation highlighted the key players in this industry: Creators, Audience, Brands, Platforms, and Agencies. I shared insights from influencers like Cristy Stewart-Harfmann of, who emphasized, “Niching down is the most important thing for both the influencer and for brands selecting influencers.” Naomi Hutchinson of added, “I see a trend of organic and raw content performing better when it comes to brand partnerships. Creators should integrate brand placement naturally within their unique style.”

During my talk, I also compared successful campaigns like Stanley Cups to the less successful Solo Stove campaign with Snoop Dogg. Here are some key stats I shared:

  • 77% of an influencer’s revenue comes from brand deals.
  • The influencer market is estimated to be worth $104.2 billion and is expected to double by 2027.
  • Most brands spend over $50K on influencer marketing, with nearly 15% spending over $500K.
  • On average, businesses earn $5.20 for every $1 spent on influencer marketing.

If you’re a marketer, there’s no better place to enhance your skills and network than with your regional marketing association. Join SFIMA and tap into a wealth of knowledge and opportunities!

Celebrate Excellence: Nominate and Sponsor for Black Professionals Month This October

In October, we celebrate Black Professionals Month (BPM), a global initiative honoring Black professional excellence. This annual event showcases the achievements of Black professionals and organizations.

A key feature of BPM is the BPM Global Leading 100 Black Professionals recognition and leadership program. This program identifies 100 leading Black professionals worldwide, celebrating their significant contributions and connecting them to foster relationships and collaborations, aiming to increase leadership roles and sustained wealth within the community.

The selection process for the BPM Global Leading 100 is transparent and impartial, ensuring honorees are recognized based on their professional merit. Nominees come from diverse professional categories and industries.

Consider nominating someone deserving or becoming a sponsor to support this initiative. Join us this October to celebrate and uplift outstanding achievements in the Black professional community!

Guide to Email Success

Unlock the secrets of effective email marketing with our comprehensive guide! Whether you’re a seasoned marketer or just starting out, our guide covers everything you need to know to succeed in the ever-evolving world of email marketing. Learn how to craft compelling campaigns, build valuable relationships with your subscribers, and drive results for your business. Download our guide for free now and take your email marketing to the next level!

Discover the Creator Economy

Jump into the thriving world of the creator economy with our comprehensive guide! From understanding the impact of influencers to leveraging the power of user-generated content, our guide explores how creators can thrive in this dynamic landscape. Learn how to collaborate effectively, harness the potential of social media platforms, and tap into your creativity to elevate your brand presence. Check out the guide today and discover the keys to success in the creator economy!